Amid the headwinds of today’s wine industry challenges, while many of the big corporates are running for cover, enter Dustin and Renee Mowe, a husband-and-wife team from rural Shasta County, California, who founded MOWE Napa Valley from their St. Helena home in 2022. They do not pretend the current wine market is anything other than what it is. But ask Dustin whether MOWE was a calculated play on a soft market, and he is blunt: "The reality is that we did not start MOWE because we identified a market opportunity," he says. "We started it because it was a dream Renee and I had carried for a very long time."