San Simeon

As the Cabernet Sauvignon category begins to fracture under its own high-priced weight, attention turns to under-the-radar regions like Paso Robles. Napa Valley has pushed too far into three-digit territory. Even in middling vintages, Bordeaux often carries the inertia of its reputation into pricing that outpaces the glass. Consumers—especially those who drink rather than collect—are beginning to push back. But they are also pushing back against faceless corporate brands. Enter San Simeon.